While technology enables brands to be with consumers 24/7, many of them are becoming disconnected from audiences’ cultural ...

Shopify reports brands succeed by refreshing familiar products through new marketing strategies and targeting untapped demographics.

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

The announcement of Taylor Swift ’s new album, Life of a Showgirl, has inspired big-name brands to go orange. After the color scheme for the album was teased to be bright orange and mint green, ...

American Eagle Outfitters is generating headlines and controversy, but Coach is approaching social impact in a way that is ...

Globally, one of the main drivers is the promotion of vapes on social media. Like many other countries, New Zealand introduced vape advertising restrictions, including on social media, as part of ...

Many people have a favorite go-to brand of mac and cheese, but which one is really the best? We tried and tested 13 different ...

The best celebrity beauty brands, according to experts and PEOPLE editors, include Rare Beauty, Fenty Beauty, Rhode, and more ...

Is Bloomin' Brands heading for a turnaround or more trouble? Find out what's sizzling -- and what's not -- in the Outback ...