Recently, the app Prima Immersive launched, featuring the first episode in the Sessions series. If you missed my article, you ...

Open the Youtube video Getting a front-row seat to your favourite concert is about to get much,much easier. Forget queuing up ...

Apple’s longest immersive video yet sets a new bar for the format.

Metallica’s show is the latest in several music experiences Apple has developed for its Vision Pro line, having also made ...

This summer is about to get F̶r̶e̶a̶k̶y̶ Freakier. 💜💚 Watch the trailer for Freakier Friday and experience it only in ...

Apple brings Metallica’s M72 World Tour to your living room with an immersive concert experience on the Vision Pro.

Mar. 11 at South by Southwest included “Claiming the Future of Entertainment” with Conan O’Brien and Johanna Faries, ...

Metallica and Apple have announced a new VR concert film, featuring footage from the finale of the band’s M72 World Tour.

Apple recorded the show using 14 camera rigs, shooting at 8K resolution, with views across the stage and arena, using spatial ...

From March 14, Apple is offering a new Vision Pro experience at Apple Stores. You don’t have to pay to try it out, just book ...

Metallica is bringing its powerhouse performance from Mexico City straight to viewers’ faces courtesy of Apple.

The Vision Pro is officially set to receive another “immersive experience” – this time from Metallica, which filmed the work ...