BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering ...

Looking at the figure, note how advertising and promotion differentially affect a brand’s equity. For this reason, consumer promotions must be used carefully, especially when trying to maintain an ...

This exploratory study examines the differences beween sales promotions that achieved their objectives and those that did not. For both consumer and trade promotions, the key success factors differ ...

Sarah Knight has been promoted to UK sales director: adult consumer, Head of Zeus (HOZ) and special interest; Sally Wilks has ...

Changes in the creative, medium, target segment or product itself sometimes lead to change in sales, even though increases in the level of advertising alone do not. When advertising is effective, it ...

Aimbridge Hospitality, a leading, global hotel management company and the world's largest third-party hotel operator, today ...

Walmart is launching its own multiday sales event to rival Amazon Prime Day — and it could be a smart time to shop, even if you're not a member.

Wayfair (NYSE:W) is gearing up to release its second-quarter earnings before the market opens on August 4, with expectations ...

Sunderland have been the seventh highest spenders in the Premier League this summer. And yet, it might just be necessary ...

These 10 tried & tested Home Depot promo codes can cut prices on everything from large kitchen appliances to outdoor furniture.

In recent weeks, the video games, beauty, and toys industries benefited from passion purchases related to new launches, ...