In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out. This has sparked a growing desire for ...

Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. From the ...

Gen Z and younger Millennials see through traditional marketing, which has lost its appeal. They’re exhausted from corporate fluff and crave brands that get real and in tune with internet culture.

It’s that time of year for spring cleaning – when everything from baseboards to carpets to fixtures get dusted and refreshed. For retail marketers, it’s also a great time to connect with legal and ...

Creating consistent, engaging content across multiple platforms demands significant time and resources. Marketing teams often spend hours on repetitive tasks like scheduling posts, tracking ...

In today’s digital-first world, we’re constantly bombarded with visual content – scrolling, swiping and streaming our way into a state of screen fatigue. The result? A shallow, overstimulated ...

Achim Berg (AB) is a giant in the fashion business. After a long and successful career at McKinsey, the leading strategy consulting firm in the world, in 2024 he launched his own gig, called ...

Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. While some industry experts were adamant that ...

Talking with agencies, brands and holding companies over the last five years, I find their LGBTQ+ employee resource groups share similar, broad goals: Recruit/retain queer talent. Create Pride events.

Have you ever come across an ad that feels less like an advertisement and more like an invitation to play? That’s a playable ad — an ad creative format that lets users try an app before pressing ...

For decades, the world’s biggest brands have had an unfair advantage in marketing – not just because of massive budgets, but because of something most others lack: insights. Competitive intelligence.

Gen Alpha is already rewriting the rulebook on culture, technology and brand value, and they’re doing it in ways that are distinct and fast evolving. This generation isn’t only shaping their own ...