India's premium market is being reshaped by consumers who increasingly value convenience, personal relevance and meaningful ...

Diageo India's CEO Praveen Someshwar highlights India's potential as a top premium alcoholic beverage market in the next ...

Consumers today move across multiple screens, platforms and touchpoints before making a purchase, making the traditional ...

Global smartphone shipments hit a 13-year low in Q2 due to a memory chip shortage. Apple saw a 3% increase in shipments, ...

Consumers are making purchase decisions based on context rather than fixed identities, making traditional segmentation ...

The rise of AI assistants is reshaping how consumers discover brands online. As large language models increasingly retrieve, ...

As media channels proliferate and campaign complexity rises, marketers are turning to AI not to automate decision-making, but to navigate an increasingly fragmented landscape with greater speed, ...

AI is making digital advertising more efficient, but it is also creating new risks for brands. As AI-generated content, ...

As customer acquisition costs continue to rise, brands must shift their focus from acquiring new customers to maximising the ...

PepsiCo is struggling to maintain growth as American consumers shift towards healthier eating habits and weight-loss ...

Explore the paradox on Wall Street as investor conviction in AI grows despite rising uncertainty about profitability.

The combined value of India's top 100 brands has surged to $252.8 billion, with Tata Group securing the top position for the ...