Brand naming workshops are often treated as “creative retreats” where everyone gets a Post-it note and a license to be “wacky.” This approach is a disaster. Creativity is the enemy of professional ...

Walk into any mid-sized firm and ask three different departments for a high-resolution version of their company logo. The marketing team will send a grainy JPEG they ripped from a 2022 email signature ...

Let’s be honest. Most hotel logos are basic. They’re forgettable. Bland, corporate wallpaper designed by a committee to please everyone and, as a result, inspiring no one. They are visually beige. You ...

You’ve seen it. You sort of recognise that flashy collaboration between two brands. It gets a bit of press, a few posts on social media, and you think, “I need ...

A record label logo isn’t just a badge; it is a trust signal. It tells the listener, the artist, and the distributor that the entity is professional. If your logo appears amateurish, the market ...

Most “global” brands are an absolute mess. I see it every week at Inkbot Design: Clients want the prestige of a world-governing body without understanding the technical rigour required to maintain it.

Appoint a single named owner (usually the Managing Partner) with a genuine veto to enforce nomenclature. Define clear naming logic first — choose a branded house or house of brands; use relational ...

The internet loves a pointless debate, and “Which Adidas logo is the best?” is a classic. You’ll find designers and sneakerheads arguing for the Trefoil’s nostalgic charm versus the Mountain’s ...

You have three brands and a board paper due Friday. One earns well. One barely covers its own marketing line. One came with an acquisition eighteen months ago, and nobody has decided what to do with ...

The Ferrari logo design is a weaponised asset designed to command attention, evoke national pride, and signal extreme scarcity. If you think it’s just about “heritage,” you’ve already lost the race.

An airline logo has nowhere to hide. It’s slapped on the side of a 250-foot metal tube, hurtling through the sky at 600 miles per hour. It has to be identifiable from a mile away, across a rain-swept ...

How a Competitive Positioning Analysis That Holds Is Achieved A competitive positioning analysis that survives a fast follower is achieved in three stages: mapping the buyer’s current workaround, ...