The agency is using experiential, humour and social amplification to transform a familiar consumer frustration into a ...

Narcity's CEO discusses why performance marketing is accelerating brand erosion and whether human-made content will become ...

The research identifies which categories and parts of the purchase journey are likely to feel the impact first.

Audience consumption was relatively flat (+2%), but monetization jumped 26%, indicating advertisers are placing greater value ...

Although radio listenership has been in decline since 2022, MTM’s latest report says that seven in 10 Anglophone Canadians still tune in. The current decline is said to be, in part, a result of the ...

Toronto’s Budweiser Stage at Ontario Place is now the RBC Amphitheatre and will close down for renovations after the 2027 concert season. Venue operator Live Nation Canada and RBC announced a ...

Labatt Breweries and the National Hockey League (NHL) have announced a multi-year partnership, which includes the appointment of Budweiser as an official beer of the league in Canada. As part of the ...

Coors Light is expanding its marketing strategy into golf, launching what it says is its first dedicated golf platform in Canada through an integrated campaign that combines creator partnerships, paid ...

Matthew Dicker has taken on an expanded role as senior manager, commercial sponsorship and brand at OLG, adding brand ...

Alphabet reports double-digit growth, with its ad business, Google Search, YouTube and AI investments contributing to revenue gains.

The Insights Suite uses respondent-level research to help advertisers analyze audience behaviour, media combinations and ...

Bell Media's coverage of the tournament reached 30.5 million unique viewers, with the final becoming the most-watched World ...