Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers.

Last week, on the train, I winced when I saw a notification from a former student, expressing sympathy for the latest wave of colleagues laid off from Business Insider. One-fifth of its staff are ...

I blame Star Trek. For the last 60-odd years, we’ve grown used to seeing people talking to computers and getting factual answers back. And then we look at LLMs, and their chat interfaces and assume ...

What will the office look like in 2030? Will that even be a meaningful question by then? The office has been on shaky ground for the last lap decade, since the pandemic proved it was no longer a ...

As the new year dawns, we here at NEXT allow ourselves something very rare: permission to look backwards. NEXT has always been about the trends and digital insights that will change your working life ...

If there was one clear message from NEXT24, it was this: AI is plumbing. And that’s exciting. In fact, it’s energising. You might be sceptical, at this point, if you weren’t in the room. After all, ...

The video sound installation was part of the NEXT Conference 2024 »New Energy – Recharging our Systems«. It asks a series of questions about the future of energy. Without giving answers, it aims to ...

Payal Arora is a Professor of Inclusive AI Cultures at Utrecht University, and Co-Founder of FemLab, a feminist futures of work initiative. She is a digital anthropologist and author of award-winning ...

Forget the Boom/Bust cycle; in the tech world we’re trapped in a Boom Doom cycle, and it’s about time we escaped it. But it’s horribly seductive, and we need to understand what’s going on to make our ...

Everything has a price, and that includes AI. And that cost may well be only indirectly financial. The bigger problem is its energy demands. AI is computationally expensive, and that means energy.

For the past 40 years, we’ve known exactly how to make computers work: you have some way of pointing at something, and making something happen. Be it a mouse, trackpad, or just your finger, that’s the ...