Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

As privacy requirements evolve, app marketers can no longer assume that user-level tracking will be available to give them a complete view of performance. Instead, measurement needs to shift from ...

Let’s be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren’t the ones sending more ...

App growth in 2026 looks different. AI is no longer a future consideration – it’s reshaping how the world’s leading apps acquire users, retain them, and grow revenue. On September 17, Business of Apps ...

PropellerAds announced the launch of NIKO AI — the first AI Agent available on a multisource advertising platform. Integrated directly into the Self-Serve Platform, NIKO AI helps advertisers handle ...

Finance apps operate in one of the most regulated and closely scrutinized environments in performance marketing. In the first half of 2025 alone, digital regulatory fines were up by 417% ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few ...

On May 6th, Matt Dyson, VP of Marketing at Blinkist, Andy Carvell, Co-Founder and CEO at Phiture, and Ed Brocklebank, Head of Solutions Strategy at Aampe, convened online for a webinar that explored ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

The music streaming industry had another strong year of revenue growth, off the back of most streaming services increasing prices and close to 100 million new subscribers being added to the mix. Total ...