Let’s be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren’t the ones sending more ...

App growth in 2026 looks different. AI is no longer a future consideration – it’s reshaping how the world’s leading apps acquire users, retain them, and grow revenue. On September 17, Business of Apps ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Finance apps operate in one of the most regulated and closely scrutinized environments in performance marketing. In the first half of 2025 alone, digital regulatory fines were up by 417% ...

PropellerAds announced the launch of NIKO AI — the first AI Agent available on a multisource advertising platform. Integrated directly into the Self-Serve Platform, NIKO AI helps advertisers handle ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

This guide will walk you through what a mobile marketing automation platform is, how they work, and how to choose the best one for you. A mobile marketing automation platform is a tool that helps ...

App messaging is growing to be the preferred communication tool to drive user engagement and conversions within a mobile app. Marketers are taking advantage of app messaging in the form of push ...

Megan Dean is Strategic Growth Director at Yodel Mobile, the full-funnel app marketing agency. At Business of Apps London 2026, she made the case for what she calls ASO 3.0: a phase where AI is ...

App Store Optimization (ASO) is a mobile app marketing technique used to enhance an app’s ranking by strategically incorporating targeted keywords. The primary objective of ASO is to drive increased ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...

This section is dedicated to the affiliate networks that support the CPL (Cost Per Lead) commission type. In affiliate marketing leads are the next most valuable goal for advertisers to acquire to be ...