This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage ...

Discover how top brands build cultural fluency to drive growth. Download the B-CFQ Report for insights into consumer resonance and brand performance.

Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than communication; it’s a reflection of identity, family, ...

The company engaged Collage to develop a new, insight-driven strategy to reengage communities and restore trust. Leveraging Collage’s Inclusive Marketing 3.0 ...

How do you market a beloved heritage brand to a new, diverse audience? For Carlos Madrazo, Country Manager USA at Grupo Jumex, the key is cultural intelligence. In a recent interview, Carlos explained ...

This research is part of a series that expands on our Roundtable Presentation, America Now. Read on about American generations' priorities.

New American Community Survey data is here! Our analysis highlights evolving demographic and life stage shifts across core generations.

Tariffs and the potential for new tariffs influence consumer perceptions of prices, leading to changes in shopping behaviors. A survey revealed that 72% of consumers have adjusted their habits due to ...

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.

The multicultural marketplace is not just expanding – it’s transforming the very core of consumer behavior in the U.S. Today, multicultural Americans make up 43% of the population and are projected to ...

The desire to travel is a key interest among the majority of Generation Z consumers, with more than half (60%) stating they have a strong urge to travel.