This week’s Webinar, presented by the INMA Readers First Initiative, saw initiative lead Greg Piechota sitting down with ...

News companies like The Economist, The Wall Street Journal, the BBC, and The New Statesman are using video to prove their ...

Newsrooms have to look at content differently in the age of AI, thus the popularity of discussions and strategies around ...

Rheinische Post’s cross-channel gastronomy brand, Düsseldorf geht aus, found success by combining editorial formats, digital ...

Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Marina Silvano Krapf is the digital product coordinator for GZH – Grupo RBS in Porto Alegre, Rio Grande do Sul, Brazil. She can be reached at [email protected].

While reach is one of the strongest predictors of subscription growth INMA sees in the data, traffic is becoming one of the least reliable ways to measure it. Where will the next subscribers come from ...

News companies are fighting for audience attention in an increasingly fragmented media landscape. During the INMA Subscriber Retention Master Class, media leaders shared how news organisations can ...

At The Philadelphia Inquirer, which has been serving Philadelphia, Pennsylvania, and the region for almost 200 years, we are always thinking about how to stay ahead of a modern industry-wide shift: ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

INMA this week launched a mobile app version of “Ask INMA,” its AI-powered answer engine, making more than a decade of the association’s research, case studies, best practices, and member insights ...