McDonald's has unveiled its first-ever McSpicy museum in Singapore. In an Instagram post on Monday (12 May), the fast-food ...

Yeo’s is courting a new generation of tea drinkers with the playful launch of "Gen Tea" - a fresh take on identity and ...

ASICS has named Felix the Samoyed, a fluffy internet favourite, as its new “Mind’s Best Friend” ambassador to promote the ...

Samsung has expanded its leadership team across Asia Pacific as free ad-supported streaming TV continues to accelerate, with ...

Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

Following the bold success of its “Play big” brand push earlier this year, Lacoste is back with a new global campaign that ...

Kraft Mac & Cheese is turning childhood pasta crafts into high-karat keepsakes this Mother’s Day, teaming up with fine ...

But for Ng Yau Chuan, now CEO of Golden Scoop (Baskin Robbins Malaysia and Singapore), marketing isn’t a stepping stone, it’s ...

Global consumer internet company Sea Limited has reportedly rebranded its digital financial service SeaMoney to Monee.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...