Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

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The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.

The sender's name has the biggest impact on whether someone opens an email. So should it be the name of your brand or a specific person? Get arguments for both.

Branding - French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

US consumers rate Wegmans, Publix, and Amazon.com as the most socially responsible companies. See which companies are rated the least responsible and how Millennials' ratings differ.

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...