Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? To find out, researchers at Deloitte surveyed 2,773 leaders at ...

A collaborative culture strengthens business growth by aligning teams, breaking silos, and fostering innovation. Learn how ...

Marketing Management - More than a quarter of full-time employees expect there will be revenge-quitting—resignations because ...

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This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

The Joe Rogan Experience was the most popular podcast among weekly listeners in the United States in the fourth quarter of ...

Which content tactics are most likely to spur people to unsubscribe from brand messaging? To find out, Optimove surveyed 329 United States citizens. Respondents say the top content type that makes ...

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My teenage daughter has her first boyfriend. Life is in vivid 4K color with Katy Perry blasting "Firework" in surround sound for her right now. I, on the other hand, find myself longing for the days ...