Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

SEO - Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? To find out, Madison Logic and The Harris Poll surveyed 300 marketing and advertising ...

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

General Management - It's been called selling the invisible—delivering intangible services as a core product offering. But invisibility, or intangibility, is just one factor that distinguishes ...

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Companies are having to deal with longer, more complicated buyer journeys. And making things even more complicated, many buyers report that they were unhappy with their most recent B2B buying ...

Brand positioning is one of the most crucial aspects of getting your message to the market. Understand the 3 Cs of a successful positioning statement!

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...