From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...

Matt Reid joined the IT services firm earlier this year as it looks to elevate the role of marketing to kick-start its next ...

The grocer’s chief technology, data and marketing officer has been awarded the title of Marketer of the Year at the Marketing ...

AI could radically alter how brands are chosen by consumers, but P&G’s CFO is confident of the company’s ability to adapt to ...

Marketing and creative teams need tools that reduce time spent hunting for information, so they can focus on ideas that move ...

Highly commended for the 2025 Talent Trailblazer Award is The Challenger Academy – formerly VCCP Stoke Academy – winner of ...

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

Almost four in five (79%) CMOs say they struggle to use the data they have available to them to drive future propositions, ...

Brand building must be understood in terms of capital for C-suites to take it seriously, starting with linking its commercial ...

The high-street chain kept all but the name from WHSmith and without a distinctive brand, promotion won’t mean as much as the ...

First Bus is on a mission to tackle outdated perceptions of bus travel and find new ways to connect with both Gen Z and the ...