The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...
As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
As kids closed their books to end another school year, TV usage trends in June began to turn the corner after a four-month seasonal lull that began in February. For kids 2-17, streaming and video ...
The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with ...
New research, detailed in our 2023 Brand Lift Report: Building Brands with Emerging Media, confirms that brand recall—what audiences remember about a brand—is just as critical to driving brand lift in ...
While reading the recent Ehrenberg-Bass Institute of Marketing Science’s report “Shopping Takes Only Seconds…In-Store and Online,” I was again reminded of how many marketing executives have an ...
With so much excitement in the streaming industry, it’s easy to lose sight of what’s underpinning the way audiences now engage with television. In fact, there likely wouldn’t be this much excitement ...
El streaming representa el 55,8% del tiempo total de televisión para los espectadores hispanos, superando el 46% para el conjunto de Estados Unidos. El informe también reveló que los consumidores ...
スポーツの世界は拡大し、さまざまな要因がスポーツを揺さぶっている。グローバル化の進展、ファン層の多様化、メディア消費の変化によって、これまで以上につながりの強い熱狂的な ...
El sexto Informe Anual de Marketing explora cómo los profesionales del marketing de todo el mundo están asignando presupuestos y midiendo el éxito, todo ello con la vista puesta en demostrar y mejorar ...
Sachez tout sur vos publics grâce à des données de mesure multiplateformes portant sur l'ensemble de la population et ses habitudes changeantes.
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