New York, NY – November 3, 2025 – Neptune BidCo US Inc. (the “Issuer” or the “Company”), an affiliate of Nielsen Holdings Limited (“Nielsen”), announced today that it has priced an offering of ...
El streaming representa el 55,8% del tiempo total de televisión para los espectadores hispanos, superando el 46% para el conjunto de Estados Unidos. El informe también reveló que los consumidores ...
Sydney – August 13, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insights within its Nielsen Ad Intel ...
The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...
スポーツの世界は拡大し、さまざまな要因がスポーツを揺さぶっている。グローバル化の進展、ファン層の多様化、メディア消費の変化によって、これまで以上につながりの強い熱狂的な ...
Con los Juegos Olímpicos y los grandes torneos de fútbol, como la Eurocopa 2024 de la UEFA y la Copa América, muchos preveían que 2024 sería un gran año para el deporte. En EE.UU., los aficionados (y ...
Campaigns rely on the seemingly delicate mix of brand and performance needed to maximize full-funnel visibility. Having analyzed hundreds of thousands of marketing mix decisions, we’ve seen the ...
El sexto Informe Anual de Marketing explora cómo los profesionales del marketing de todo el mundo están asignando presupuestos y midiendo el éxito, todo ello con la vista puesta en demostrar y mejorar ...
Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it. In modern culture, hip-hop stands alone in this regard, and as ...
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
As kids closed their books to end another school year, TV usage trends in June began to turn the corner after a four-month seasonal lull that began in February. For kids 2-17, streaming and video ...
New research, detailed in our 2023 Brand Lift Report: Building Brands with Emerging Media, confirms that brand recall—what audiences remember about a brand—is just as critical to driving brand lift in ...
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