There are still so many things that we’d love to be able to search for, which are unfortunately beyond the bounds of what is physically possible. Here are six fictional search engines that we only ...

Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention ...

Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the horizon, and nothing much has happened in the space to ...

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for all small businesses with a Google My Business account. No idea ...

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d ...

We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results – and the ads – that they serve us. But that kind of tracking might not always ...

How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your content marketing efforts. The rise of content marketing has made ...

Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of SERPs. Thus, it’s time to consider the following tips ...

There’s a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first place. The majority of businesses know there’s a damn good reason for ...

We may have no power over Google's SERP elements but here's how digital marketers can boost their clients' organic visibility through "People also ask". Google’s “People also ask” boxes are widely ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making process. Let's take a look at five core ...