The Creative Impact track brings effectiveness to the heart of the sprawl that is the Cannes Lions Festival; in our new report, WARC’s editors bring you 10 effectiveness trends from advertising’s ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Contains the campaign video of 'Tui Catch A Million' for Tui Beer by the agency Saatchi & Saatchi/Apollonation in New Zealand.

This line-up of the Creative Impact content stream draws inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

Canon, a camera and printer brand, aimed to redefine its presence at the Drupa 2024 print exhibition in Düsseldorf, Germany, by transforming a high-stakes event into a long-term commercial opportunity ...

Assessing how modern Marketing Mix Modelling techniques can combine with other forms of measurement.

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar. Soft drink brand Coca-Cola used a multimedia ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

New research from System1, WPP Media, and TikTok — presented at Cannes Lions 2026 — puts numbers behind what makes creator marketing work. Engagement rate has no relationship to brand memory, creative ...

WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at WPP Media, join WARC's Anna Hamill to make sense of complicated dynamics for advertisers in 2026. WARC ...

It's that time of year: Cannes Lions 2026 is upon us, and the case for marketing effectiveness has never been more urgent. We have never known more about how advertising and creativity work, but ...

For all the money that's going into sports, it hasn't traditionally been associated with the same rigorous effective we see in other parts of the marketing ecosystem, but beauty retailer Sephora – ...