One of China's influential marketing models is “seeding”, a strategy where users share real experiences and personal recommendations with one another – and it has been used by Rednote/Xiaohongshu to ...

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

When I launched my indie newsletter and podcast Retail Media Breakfast Club in January 2025, I thought I'd picked the perfect name. Retail media was the hottest topic in advertising, with networks ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

Clients need agency partners more than ever, says Publicis Groupe CEO Arthur Sadoun, who warns that, amid the industry’s current upheaval, agency holding companies must “defend the category”.

To succeed in a “SNAFU era”, characterised by a continuous baseline of unpredictability and frequent periods of extreme disruption, businesses and brands need to prioritise resilience, flexibility, ...

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.