Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is ...

WPP Media has won the global media account for Mastercard in 70 markets globally. A source close to the matter told B&T the ...

In an attempt to bring greater structure to India’s fragmented digital advertising ecosystem, Dharampal Satyapal Group (DS ...

Finance giant Mastercard has handed its global media account to WPP Media, in a move that will see it part ways with ...

Mastercard has appointed WPP to lead its media strategy, planning, and buying across more than 70 international markets.

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience ...

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global ...

Additionally, Ogilvy has been brought on board as Mastercard’s global community management partner, with responsibility for ...

WPP Media, formerly GroupM, has taken the global account for Mastercard, in an important win for the media arm of the ...

The playbook blends academic frameworks with industry insights, offering tools for paid media, SEO, ORM, social and influencer marketing as an open-access guide for professionals and students ...

The book brings together academic frameworks and practical tools, covering areas such as paid media, social media, influencer marketing, SEO and ORM.