Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Market valued at $76.50B in 2024, projected 9.75% CAGR growth driven by aerospace CMCs, EV batteries, semiconductor ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

This is read by an automated voice. Please report any issues or inconsistencies here. President Trump said Monday that he would allow Nvidia to sell an advanced type of computer chip used in the ...

WASHINGTON (AP) — President Donald Trump said Monday that he would allow Nvidia to sell an advanced type of computer chip used in the development of artificial intelligence to "approved customers" in ...

Advanced Wealth Management Apps and Websites Continue to Score Points with Customers in Canada, But Lag U.S. on AI Adoption, J.D. Power Finds TD Ranks Highest in Wealth Management Digital Experience ...