Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

So, I guess I’ve made my position pretty clear at this point: third-party data is critical for advanced segmentation and offer customization, and the possibilities for how you can look at your ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Opinions expressed by Entrepreneur contributors are their own. Getting to know your customers–what they care about and what motivates them–is a powerful first step toward getting great results from ...