In this installment of Project Chicago, the spotlight is on the BMW Alpina B7 and its supercharged performance as new issues emerge. The video explores the ongoing challenges faced while working on ...

Famed BMW tuner Alpina has unveiled a rebrand as part of its move to become a division of the manufacturer that builds its donor cars. It has released a new logo after it was relaunched as BMW Alpina ...

Alpina Burkard Bovensiepen was born in 1965 as an automotive company rather than as an aftermarket tuner, but it died last year to make way for the new BMW Alpina brand in 2026, which now has a new ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

BMW Alpina has a new badge that retains the mechanical components seen on the original but ditches the red-and-blue shield. BMW purchased the German tuner in 2022 and is gearing up to relaunch the ...

Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW ...

Reports have indicated that BMW Alpina's first product under Munich's control will be a new 7 Series-based B7 with a V8 under the hood, and BMW recently trademarked the name XB8, potentially hinting ...

“I say, is there enough room for your legs in the back?” Image source: BMW BMW has developed a long wheelbase (LWB) variant of its iX3 SUV on its Neue Klasse architecture, specifically for the Chinese ...

As part of the launch, BMW Alpina has introduced a new wordmark. Credit: Kittyfly / Shutterstock.com German luxury vehicle manufacturer BMW Group has launched BMW Alpina as a standalone, exclusive ...

With Alpina now under BMW’s wing, we take a look back at the cars that defined the brand over the past 60 years. Alpina now enters a new era under BMW’s ownership. The brand is known for balancing ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

BMW announced today that the Alpina trademark is now under its ownership, paving the way for a new brand in its lineup: BMW Alpina. The relationship between the two German brands has quite the storied ...