At All-Star weekend, Gilgeous-Alexander said the glass ceiling of playing for a small-market squad no longer exists. Fresh off his first Converse signature shoe reveal, the 26-year-old has become a ...

Thunder head coach Mark Daigneault and assistant Dave Bliss will coach two of the four All-Star squads in the ambitious four-team tournament that replaced the traditional All-Star Game. Shai ...

When it comes to footwear, sneakers are undoubtedly the MVP of your shoe collection. From travel to running errands around ...

It’s safe to say this is one of the biggest weekends of Gilgeous-Alexander's career, with another significant milestone ...

Mirren isn't the only fan of the low-top sneakers. Over 9,200 shoppers have given them a five-star rating. One called them ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Like an MCU movie, Shai Gilgeous-Alexander spent the whole week teasing his first signature shoe debut underneath our noses.

Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by an overwhelming vote.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

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