Say goodbye to Apple TV Plus and hello to Apple TV as the streaming service rolls out their ‘vibrant’ new rebrand. Since ...

Apple TV+ has eliminated the plus sign from its name as part of a streaming service rebrand. The company quietly revealed the ...

Plus down, Thotiana. Apple TV has become the latest streaming service to try and rebrand its way into viewers’ hearts. As part of a press release for the streaming debut of F1: The Movie, the company ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...