Morrisons' toothpaste was also just 50p for 100ml, and it claimed to have the same properties as Tesco's. The toothpaste was ...

Whilst they were considerably more budget-friendly, I was keen to discover whether they could genuinely rival the brand I'd ...

The results were surprising.

Priced at a mere 50p (100ml tube), this toothpaste has garnered glowing online feedback, with a 4.4 rating. It promises a ...