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ATLANTA — RaceTrac Inc. is launching a strategic partnership with Capillary Technologies to transform and enhance its ...

Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

American Airlines said Tuesday it would launch free in-flight Wi-Fi in partnership with telecom firm AT&T for customers enrolled in the carrier’s loyalty program. Airlines are increasingly competing ...

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Explore the recent changes to Carnival's loyalty program and their impact on cruisers. This video delves into the workings of cruise loyalty programs and the hidden costs associated with them.

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...