Discover how General Motors has secured the highest customer loyalty in the auto industry for 11 straight years. We break down the data, revealing the strategies—from its diverse vehicle lineup to its ...

The idea of mind control often evokes images of dystopian science fiction and shadowy figures pulling strings behind the scenes. In reality, it is the subtle forms of influence and persuasion that ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

U.S. consumer confidence slumped to the lowest level in more than 11-1/2 years in January amid mounting anxiety over a sluggish labor market and high prices, which could see households becoming more ...

The restaurant industry is facing significant shifts in consumer behavior and tech advancements. As 2026 begins, operators are grappling with existential questions about value and efficiency. Here's ...

Lululemon is battling a growing problem in stores. Lululemon is struggling to win back customers. The retailer hopes a major change to its products will fix declining sales. Lululemon is planning a ...

Strong customer sentiment doesn't always translate to strong execution, and that gap can erode market share and brand trust. Consistent, measurable execution is what sustains brand reputation and ...

“Consumers across all five regions predominantly perceive the greatest benefits from innovations in ‘Digital Communication,’ followed by ‘Food and Nutrition,’ ‘Household Appliances,’ and ‘Computer ...

ABSTRACT: Consumer purchasing behavior is shaped by a combination of cultural, social, and personal factors that influence preferences and product choices. In Loja, Ecuador, the preservation of ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...