Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Oncology Imaging AI Strategy Pulse 2025-2032: Pathways, Platforms & Playbooks is a global deep-dive on how cancer imaging AI is actually being bought, deployed, and scaled across health systems, OEMs, ...

Opportunities in the smart baby monitor market include rising adoption of connected ecosystems, growth in real-time safety ...

Adversaries are increasingly targeting third-party providers, catching customer companies on their heels. CISOs must play a ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Reliance Matrix, an employee benefits and absence management leader, has announced James Huebner has been promoted to Vice President of Client Management. In this role, Huebner will advance the ...

In 2023, PJ Pereira, founder of the advertising agency Pereira O’Dell, was deep in conversation with a consumer—a younger guy—talking about his preferences, habits, and how he felt about a particular ...

NORRISTOWN, Pa.--(BUSINESS WIRE)--ResultsCX, a provider of Customer Experience Management (CXM) services to leading global companies including Fortune 100 and FTSE 250 companies, today announced it ...

Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...