Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Two business school professors unpack what brands get wrong when they try to expand their customer base and how to avoid ...

SEATTLE--(BUSINESS WIRE)--Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable ...

Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...

AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams SEATTLE--(BUSINESS WIRE)--Amperity, the leading AI-powered ...

According to @godofprompt on Twitter, using a comprehensive market map prompt to analyze the AI industry helps businesses quickly identify key segments, sub-segments, customer profiles, top players, ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Q3 Highlights: Twilio posted third-quarter revenue of $1.3 billion, beating analyst estimates of $1.25 billion, according to Benzinga Pro. The company reported adjusted earnings of $1.25 per share for ...