The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

DiRx needed to win over customers from larger competitors. It leveraged digital experience analytics and changed the way customers engage with its pharmacies. Simone Grapini-Goodman describes her ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

We have finally reached the point where analytics is considered table stakes for all businesses. At every level of the company, we acknowledge that insights from data are critical to our success in ...