Purchase application data is now below 2008 levels! But I need to explain why this level has more in common with 2014 housing data than the credit stress markets of 2005-2008, and why you should care.

As organizations strive to deliver always-on access to applications users, it can be challenging to provide authorized access while simultaneously protecting against cyber-attacks. To address these ...

Spanning the Dataverse with a Unified Data Strategy and Data Persona Analytics – Part 3: Data Persona Analytics and the Moment of Attention In the first installment of this series, we discussed the ...

Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.

With all the information out there—2.5 quintillion bytes a day, by one count—it’s no surprise that today’s businesses struggle with classifying, organizing and governing data. Whether they need the ...

Forbes contributors publish independent expert analyses and insights. I write on the human/political issues surrounding college admissions. The Common Application, a centralized platform over 1,000 ...

Keep your data access layer separate from your application layer. What you have now sounds like an unmaintainable, untestable mess. Your data layer access classes should be injected into your ...