Click the downloadable graphic: What is attribution science? Humans have increased Earth’s temperature, mainly by burning fossil fuels like coal, oil, and methane gas. The resulting heat-trapping ...

The 2001 anthrax letter attacks in the United States, the 2007 United Kingdom foot-and-mouth outbreak, and the COVID-19 pandemic have something in common: Investigators have struggled to determine ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and defend upper-funnel spend. Let’s state a fact: Google Ads in 2025 runs on ...

On the seventieth anniversary of the U.S.-Republic of Korea (ROK) alliance, the leaders of the two countries declared that the Mutual Defense Treaty applies to cyberspace. The United States and South ...

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each ...

Is silence strategic when your adversary barely hides? For years, France maintained a policy of quiet restraint, generally refusing to publicly name foreign governments behind cyber attacks, ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

Gladstone, Joe J.; Pomerance, Justin. Journal of Personality & Social Psychology. Jan2025, Vol. 128 Issue 1, p147-195. A Glass Half Full of Money: Dispositional Optimism and Wealth Accumulation Across ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...