From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

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In our hyper-connected world, we’re bombarded with information from every direction—social media, advertisements, entertainment, and beyond are constantly trying to tell (or more likely, sell) us ...

Academics may have finally pinpointed the predecessor to humanity’s first written language. Three researchers from the University of Bologna contributed to this longstanding debate in the latest issue ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

So here’s the heartbreak. Three-quarters of an hour of detailed, sophisticated answers. Mastery of detail. Knowledge of world personalities. Courtesy to the reporters before him. Accurate recall of ...

Articulating discoveries, gaining funding and forging connections all require the ability to convey ideas, write Mabel Perez-Oquendo and Elizabeth O. Hileman. By Mabel Perez-Oquendo and Elizabeth O.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company behind a “brain ...

Editorial writing is a style that can be hard to explain since it's usually a unique mixture of fact and opinion. Viewing editorial examples is one of the most helpful ways to learn what the style ...