When walking through an unfamiliar city, we might rely on different types of directions. Head east out of the train station, take a left at the stoplight, turn at the building with the mural.

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

The word “frame” immediately evokes the image of either a supportive or a limiting structure. Let it be a picture or spectacle frame, a research design, framing someone with false accusations, framing ...