You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand awareness is “growing.” And yet… revenue feels random. You are doing marketing ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. It helps persuade that potential customer past their remaining objections so he or she can finally ...

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

This is one of countless examples of how the funnel has been adapted over the past century but it also illustrates how you can attribute marketing strategies to each stage of the funnel – and you can ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. The once-reliable sales and marketing funnel has evolved beyond its ...

Most companies reach a inflection point where it's vital to invest at the top of the funnel. If they don't, continued market share hangs in the balance. As a demand generation marketer for most of my ...

CS Odessa (www.conceptdraw.com) has introduced an addition to ConceptDraw Solutions for ConceptDraw Pro to support documentation and graphics that deal with marketing information and data. The $25 ...