Social media isn’t just where people scroll—it’s where they shop. Data from PwC shows that nearly half of consumers purchased products directly through social ...

A Decent AI Chatbot With Fantastic Tie-Ins ...

Google’s new Super Bowl ad uses a heartfelt story about a dad and a job interview to show how Gemini on Pixel makes AI feel ...

ChatGPT burst onto the scene in late 2022, quickly changing how people search for and consume information. Since then, legal marketers have ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Compared to Google's Clock app, there is no weather app integration, no bedtime mode, and no screensaver. In return, you get ...

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

The scheme looks like a sponsored link but leads users to a site designed to look an Apple page and instructs users to run ...

Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes ...

Google claims it’s not rewriting headlines. It characterizes these new offerings as “trending topics,” even though each “trending topic” presents itself as one of our stories, links to our stories, ...

Every small business has a great story. The challenge is turning that story into ad copy that actually gets people to click. If you’ve ever struggled to find the right words, you’re not alone.