Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Rated 9.8 out of 10 in severity, the flaw could allow a remote attacker to gain unauthorized access to applications. IBM is urging customers to quickly patch a critical vulnerability in its API ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

What if building advanced AI-powered search systems didn’t require a team of engineers or months of development? Imagine uploading a few files, tweaking minimal settings, and instantly allowing your ...

We now know what Google's ongoing tests for AI Mode ads look like. An SEO consultant named Brodie Clark spotted the company inserting ads into query results from its AI Mode. These ads show up in the ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Google VP confirmed that ad experiments are rolling out in Google Search’s AI Mode and other AI experiences to monetize the new era of search. The executive, however, did not explicitly name the ...