ChatGPT burst onto the scene in late 2022, quickly changing how people search for and consume information. Since then, legal marketers have ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Anthropic's Super Bowl ad makes fun of ads on ChatGPT and OpenAI CEO Sam Altman is not amused. The post The latest AI-powered ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Profits rose to $34.5 billion last quarter, as the tech giant gained ground with its Gemini system, bolstering its search ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...

Google is expanding its experiences' advertising business, heightening competition among online travel agencies and the attractions themselves. Google is testing new ad formats for attractions like ...

A new AMOS infostealer campaign is abusing Google search ads to lure users into Grok and ChatGPT conversations that appear to offer “helpful” instructions but ultimately lead to installing the AMOS ...