A well-crafted visual brand plays an important role in attracting, engaging, and sustaining a connection with participants, donors, and prospects and can help you save precious time and money.

Tiffany & Co. has its robin’s egg blue. Christian Louboutin shoes have blood-red bottoms. Barbie sports a striking magenta that, thanks to a Herculean marketing blitz for the upcoming movie, now ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...