Dive Brief: Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company ...

Ikea Assembles a Winning Online Video Marketing Strategy "Online video doesn't have to be expensive, and I think it's best when it isn't," says Ikea media manager Alia Kemet. "When you can have a more ...

Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. What are the secrets to the company's marketing success? And what can marketers learn from its strategy? An ...

The U.S. ad business lost jobs in June for the seventh consecutive month. The overall economy added 147,000 jobs. Linus Karlsson, global chief creative officer at Ikea for the past four years, is ...

Dive Brief: Ikea franchisee Ingka Group has named Interpublic Group’s McCann as its first global brand marketing partner, a pivot from the Swedish retailer’s past approach of employing a patchwork of ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

IKEA of Sweden AB has hired ad-agency veteran Linus Karlsson for the newly created role of chief creative officer for both product development and marketing and communication, creating a bridge ...

Inside IKEA’s Strategy to Stay Relevant as Consumers Change One of the furniture giant’s immediate challenges: What to do with its planned city-center stores By Saabira Chaudhuri Share ...

Ikea has hired Linus Karlsson in the new role of chief creative officer, to work across both product development and marketing and communication. Karlsson, who starts on 1 April, began his career in ...

Dive Brief: Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company ...