Unlike physical assets such as machinery or real estate, intangible assets lack a physical presence. They include things like brand recognition, customer loyalty, patents, copyrights and business ...
Far too often, business owners spend all their efforts on ensuring their product or service is of the best quality possible without ever stopping to consider that value is determined by what meaning a ...
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Consider this scenario: A hot new startup needs cash to invest in growth. Being a young company, its founders have few tangible assets they could use to secure a loan. The company has plenty of ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. When advising business owners, one of the trickiest topics ...
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Secrets to selling intangible products and services
When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.
As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...
This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight It will not take much to persuade most readers of IAM articles that ...
The California Supreme Court in Olympic and Georgia Partners, LLC v. County of Los Angeles addressed how certain payments and valuation methods should be treated in property tax assessments of hotel ...
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