Beyond that, the model is packed with thoughtful Easter eggs designed specifically for longtime fans. These include Capt.

LEGO and Netflix partner on buildable set with pre-orders opening spring 2026, followed by HUNTR/X character sets in 2027 ...

Netflix and The LEGO Group have officially announced a new collaboration tied to breakout animated hit KPop Demon Hunters ...

The LEGO Group is partnering with wildlife conservationist and Australia Zoo CEO Bindi Irwin to celebrate the special bond young girls share with their animals through a series of Creativity Workshops ...

Compare composable commerce vs headless ecommerce, including architecture differences, costs, team requirements, use cases, and migration tradeoffs.

Andrew Sliwinski, Lego Education’s head of product experience, discusses why young kids need to learn how AI models work — ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, creating interactive builds that respond to motion and ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Danish toymaker The LEGO Group has unveiled LEGO SMART Play, a new interactive platform powered by lego smart bricks that enables physical LEGO builds to sense movement and respond with real-time ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...