OpenAI, in turn, just hired a former Anthropic safety researcher to be its “head of preparedness.” The hiring churn happening ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

Clutch, a leading provider of customer marketing technology, has announced a strategic partnership with GoTab, an ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins ...

Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...

The retailer is trying to attract more store and website visits as the U.S. housing market remains sluggish and customers postpone projects.

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized promotions into a single strategy. This allows teams to use incentives ...

In today’s competitive eCommerce landscape, customer loyalty plays a crucial role in the success of every brand. One of the most effective ways to foster that loyalty is through loyalty programs.

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...