AMD ( AMD) has hired Ariel Kelman as its new senior vice president and chief marketing officer, a position he most recently held at Salesforce for the past three years. Before that, Kelman served as ...

Dead by Daylight developer Behaviour Interactive has appointed Nathan Sellyn as deputy CEO and Stephanie Marchand as chief operating officer.

OMAHA, Neb. (WOWT) - Nebraska Attorney General Mike Hilgers announced Wednesday a multistate settlement with Menards regarding a rebate program the states alleged was marketed incorrectly. In a ...

Jeff Frank, a former entrepreneur with a range of business and policy experience, has been named program manager of Dirigo Labs, a Waterville-based startup accelerator. Jeff Frank, Dirigo Labs PHOTO / ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The Navy paid Dutch shipbuilder Damen $3.3 million for the technical data package for the LST-100 tank landing ship that will serve as the Landing Ship Medium, Naval Sea Systems Command officials told ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

(Reuters) -Tesla's best-selling Model Y's program manager, Emmanuel Lamacchia, announced his departure on Sunday after nearly eight years, marking another high-profile exit from Elon Musk's electric ...

Nov 10 (Reuters) - Tesla's (TSLA.O), opens new tab best-selling Model Y's program manager, Emmanuel Lamacchia, announced his departure on Sunday after nearly eight years, marking another high-profile ...

With the launch of its first direct-to-patient (DTP) program, Genentech is joining the wave of drugmakers setting up direct-to-consumer sales of popular products at steep discounts for cash-paying ...

Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.