Immersive and experiential marketing have quickly become go-to formats for brands looking to break through the noise.

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

PUNE, India, Feb. 3, 2026 /PRNewswire/ -- Global Vertical Farming Market size was valued at USD 8 Billion in 2025 and is projected to grow at a CAGR of 25.7% from 2025 to 2032, reaching nearly USD ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Santa Claus rallies have occurred frequently in the past. The S&P 500 typically rises in the year following a Santa Claus rally. It's too soon to know for sure if the S&P 500 is experiencing a Santa ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

The lesson for marketers is clear: AI’s value lies not only in efficiency, but in expanding the scope of what’s measurable and actionable. Much of the conversation around AI in marketing has centered ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...