Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them ...

Before smartphones rewired our brains, an entire generation developed nine distinct mental superpowers that modern psychology is only now beginning to understand—and they might explain why your ...

Transcoding is well within your reach, even on older hardware ...

Schacter suggested identifying problem items such as your phone, wallet or keys and creating a structure that becomes automatic with practice. He always leaves his reading glasses in a specific spot ...

Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over ...

I have been focusing so much on the brain’s role in learning and memory formation. But in actuality, the things we never forget stay with us because they have settled inside our hearts.  I remember ...

Restated scientific findings indicate that our inability to narrate our earliest experiences doesn’t mean they were never encoded into our memories. This belief challenges a long-standing theory and ...

We can handle traumatic and regretful memories in ways that combine what we learn from neuroscience and therapy.

The influence of dopamine on learning, memory and cognition is manifold and multifaceted. Its role in reward-related behavior and behavioral affect is well-documented, as is its role in promoting ...

Many days blur together in our memories, but emotionally charged moments tend to leave a much sharper image. These experiences tend to stay with us for a long time, often becoming the milestones of ...