Schacter suggested identifying problem items such as your phone, wallet or keys and creating a structure that becomes automatic with practice. He always leaves his reading glasses in a specific spot ...

Tension: Marketers expect consistent ad performance, but audiences process the same message with decreasing intensity over ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

I have been focusing so much on the brain’s role in learning and memory formation. But in actuality, the things we never forget stay with us because they have settled inside our hearts.  I remember ...

Restated scientific findings indicate that our inability to narrate our earliest experiences doesn’t mean they were never encoded into our memories. This belief challenges a long-standing theory and ...

We can handle traumatic and regretful memories in ways that combine what we learn from neuroscience and therapy.

Forget digital reminders! Writing tasks by hand significantly boosts memory retention. This deeper mental engagement, involving motor skills and visual organization, strengthens neural pathways for ...

Abstract: This paper studies two problems that are motivated by combining two novel approaches, namely DNA composite and rank modulation. The recent approach of composite DNA takes advantage of the ...