The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

The financial service firm celebrates a decade as a Players Championship sponsor by showcasing its latest innovation—an AI-powered course setup tool powered by AWS.

Players Championship week is here, and for the first time, the PGA Tour is rolling out a new artificial intelligence tool for ...

PGA Tour Commissioner Jay Monahan met with the media for nearly an hour on Tuesday at the Players Championship Media Center.

Fans expressed a desire for more live golf action and a deeper look into player strategy ... presented with limited ...

Asset manager Blue Owl Capital has signed a multi-year ambassador deal with Xander Schauffele, one of the world’s best ...

Designers like Tory Burch, Malbon, and The Upside are leaning into motifs that harken back to golf’s most stylish days (when golfers like Gary Player and Arnold Palmer sported cardigans ...

Some sponsors have left in recent years, like Wells Fargo and Honda, while others, such as RBC that sponsors the RBC Heritage at Harbour Town Golf Links and the Canadian Open, have committed to only ...

The Flames will continue to Sunrise for a date with the defending Stanley Cup champion Panthers ... matchup with the Flyers — Joel Farabee and Morgan Frost haven’t been back to Wells Fargo ...

The Alberton SPCA urges businesses and people to secure their hole sponsorships for the golf day on March 6 at ... SPCA’s rescue and care efforts. To sponsor a hole or for more details, contact ...

British sports car marque Morgan is gearing up to introduce a new flagship model that's set to replace the Plus Six, which ended production last year. Known for its blend of classic design and ...